A job for life - Data Strategy Mag
I was recently asked to comment on job prospects within the data marketing sector by Data Strategy Magazine.  Luckily they took the less controversial comments (see below) Ian Thomas, More...
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web analytics

The internet is a fantastic tool for direct marketing given its ability to give instant feedback on marketing campaigns and the potential to provide a individually tailored message 

Ultimately it is simply another medium to communicate with the customer and behind all the rhetoric and new terminology the same principles of analysis apply

Targeting and reaching the right audience
• Creating the right message for marketing campaigns
• Maximising home page effectiveness
• Designing and optimising visitor conversion processes
• Optimising the checkout process
• Identifying how customers are driven to a site and how they
navigate their way around the site, through to purchase.

webanalytics.jpg

Typical roles undertaking web analytics include Web Analyst, SEO Analyst &  e -Analyst 

            customer profiling             segmentation                

 market sizing                web analytics 

single customer view