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The internet is a fantastic
tool for direct marketing given its ability to give instant
feedback on marketing campaigns and the potential to provide a
individually tailored message
Ultimately it is simply
another medium to communicate with the customer and behind all the
rhetoric and new terminology the same principles of analysis
apply
• Targeting and reaching the right
audience
• Creating the right message for marketing campaigns
• Maximising home page effectiveness
• Designing and optimising visitor conversion processes
• Optimising the checkout process
• Identifying how customers are driven to a site and how they
navigate their way around the site, through to purchase.
Typical roles undertaking web analytics
include Web Analyst, SEO Analyst & e
-Analyst
customer
profiling
segmentation
market sizing web analytics
single customer view |
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