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Analytical techniques can be
used to quantify the value of new markets for any product from FMCG
to the sites of new banks. Conversely it can be used to minimise
the disruption caused by the removal of certain facilities from the
local community eg. Post Offices and bank branches
Via the combination of market
research data and GIS tools analysis allows you to extrapolate
customer segment profiles onto the UK marketplace.
In turn this enables you to
determine:
–
Potential customers
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Potential revenue (£££s)
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Number of potential customers by region/ franchise
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Potential revenue (£££s) by region/ franchise
All New Product Development
(NPD) and location planning should be fueled by Market
Sizing analysis
customer profiling
segmentation
market
sizing web
analytics
single customer
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