Marketing Database Manager - J897
Fantastic opportunity for a database marketing manager to build and manage a ground breaking marketing database for a global brand You will have a proven track record of working across mult More...
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Global House
1 Ashley Avenue
Epsom
KT18 5AD
United Kingdom
Tel 020 8823 9099
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market sizing

Analytical techniques can be used to quantify the value of new markets for any product from FMCG to the sites of new banks. Conversely it can be used to minimise the disruption caused by the removal of certain facilities from the local community eg. Post Offices and bank branches

Via the combination of market research data and GIS tools analysis allows you to extrapolate customer segment profiles onto the UK marketplace.

In turn this enables you to determine:

–         Potential customersMarket Sizing.jpg

–         Potential revenue (£££s) 

–         Number of potential customers by region/ franchise       

–         Potential revenue (£££s) by region/ franchise

 

All New Product Development (NPD) and location planning should be fueled by Market Sizing analysis

              customer profiling             segmentation                

 market sizing                web analytics 

single customer view