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customer profiling

Customer profiling is about creating a pen portrait of your customers and can be undertaken in a variety of ways

Product Purchase Data – what your customers buy, when they buy and how they buy

Demographics – how old your customers are, where they live, whether they have children etc.

Lifestyles – what your customers drive, what they read, what they watch on TV, their favourite leisure activities etc.

Psychographics – your customers’ values and motivations – probably the most significant drivers of all their major purchasing decisions.

Good analysis should set out to answer the following questions                                                                                                      What do your customers look like compared to the UK?
What do each of the customer segments look like compared to the UK?
What do each of the customer segments look like compared to your total base?
What do each of the customer segments look like compared to each other?

Typical job roles undertaking profiling will be Marketing Analyst, Data Analyst, Senior Marketing Analyst & Database Marketing Analyst

           customer profiling             segmentation                

 market sizing                web analytics 

single customer view