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Knowledge on your existing customer base is crucial
in direct marketing as this allows you to source similar customers,
develop new products, cross sell, up sell, manage existing
relationship and even dissolve unprofitable ones
The data held on these customers is therefore of the up most
importance. It has to be correct, relevant and up to date. It most
also meet a whole raft of legislative criteria such as data
protection MPS & TPS and ideally be screened against the
relevant suppression files.
An entire sector of the direct marketing industry is dedicated
to these tasks - Database Management.
This sector is a mini industry on its own employing thousands of
people across both supplier and client, with even the marketing
agency world realising its importance by offering downstream access
to their own database hosting or management service.
Ultimately whoever controls the information on the customers has
the power
Jobsworth Recruitment is very active in the database management
sector. We recruit for both clients and suppliers at all levels
including Head of Data, Database Manager, Data Manager and
Database Marketing Executive
All the candidates we represent share a passion for data and the
hands on technical skills you would expect in a technical role.
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