|
The best creative is
useless unless it is targeted correctly
| Who do you want to
market to? |
What do they look
like? |
| Where do they
live? |
What are their media
preferences? |
| How do they want to
buy? |
What do they want to
buy? |
| How much can they
afford? |
Why will they
buy? |
All
KEY questions (and definitely not an exhaustive list)
that good insight delivered by qualified analysts will be able to
answer
We at
Jobsworth Recruitment are dedicated to extolling the virtues of
insight led analysis as CRUCIAL to the success of direct
marketing
We like
to keep things simple at Jobsworth, so in our terms: You need to
know as much about your customers (existing and potential) before
you talk to them - analysis &
insight
customer
profiling
segmentation
market
sizing web
analytics
single customer
view |
|
|
