Business Development Manager - J1269

Major marketing services provider requires a Business Development Manager with a track record of identifying and closing new business opportunities of significant value (£250K+) within the data & insight led marketing space.

Key Responsibilities

• Deliver budgeted profit & sales targets
• Create and develop a pipeline of new business and opportunities
• Works with clients to fully understand their business issues, problems, requirements & objectives
• Works with colleagues and subject matter experts to develop a solution which will support and enhance the achievement of the Client’s business objectives, meet/exceed their requirements and address/overcome potential problems and issues
• Ensures that colleagues fully understand the client’s requirements/objectives, what needs to be done and are clear on their roles in delivering the solution: arranges team and client meetings to review work in progress, highlight potential issues, confirm schedules and generally ensure progress is in line with client’s expectations
• Builds relationships and forms networks internally and with external specialists and communities of practice to scan for emerging trends, innovations, current best practice and to fully understand the external market: uses insight to influence solution development and change with clients
• Facilitates a smooth and seamless transition of the client relationship into an account team: Ensures that the overall capability and capacity of the team is appropriate to deliver the immediate and ongoing customer needs and requirements; Logistics are in place including Contracts, Account Plans, Salesforce information and SLA

Experience

• Proven experience of selling high value data solutions to different market sectors (c.£250k + Revenue  pa)
• Previous roles with similar organisations
• Has a deep knowledge & understanding of data services; strategy, performance goals and drivers and fully understands the direct marketing industry, current issues, future developments, market factors that impact performance, including legal restrictions, economic conditions and so on
• Has a good understanding of the company’s business strategy, how we make money, how we are structured and how our teams work together.
• Fully conversant with the range of products and services we provide and how they combine to create an overall marketing & services offering to our clients.
• Has a very good understanding of the competition;  their key strengths and weaknesses, the products and services they provide and how these compare in the market, their key customers & personnel, business strategy, activity and marketing messages
• Understands what is & what is not a contract, contract terminology, the contracting process, sign off arrangements, our 'golden rules', where, when & how to get help
• Knows the way the (potential) client’s business is structured, how teams work together the products and services they provide and the types of customers they have.  Understands the sector in which they operate, market factors that impact performance, including customers, competitors, legal restrictions and so on
• Understands where an integrated marketing approach is best suited and how marketing response rates can be improved with better targeting, insight solutions, MI reporting etc.
• Knows how to analyse, evaluate and draw conclusions from financial data. Understands the key financial metrics & documents e.g. P & L, balance sheet, profit, cash flow, working capital
• Has very good understanding of Group marketing & PR activity and how to best use the team to support client development
• Has a good understanding of relevant legislation e.g. FSA, DPA; and understands what needs to be done to comply and mitigate risk

Location     Central London

Salary         up to £50K + commission + benefits

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