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Senior analyst needed for
a multiple award-winning, e-CRM agency with an international client
base.
This is a rare opportunity to
join the analysis team in a rapidly growing, sociable and down to
earth agency. Working with a small team of analysts you will
deliver strategic consulting, customer insights and post-campaign
analysis for a selection of household name clients within the
travel, retail and pharmaceutical industries.
The successful applicant will
need excellent database and analytical skills. With direct access
to real-time transactional data you will be delivering
results-driven customer behaviour analysis that drives the future
strategy of our eCRM activity.
The experience you have
gained to date should enable you to add immediate value to existing
clients and to the team.
Responsibilities
" Working across functions to supply customer insights analysis for
a portfolio of clients
" Working directly with clients, attending internal meetings where
relevant to lead their data strategy and analysis
" Managing the creation and maintenance of a regular suite of KPI
reports that show clients the value of their eCRM activity
" Provide regular performance reviews (monthly or quarterly) to
evaluate eCRM campaigns and make strategic recommendations
" Supporting the junior insights analyst
" Ensuring a timely and accurate response to ad-hoc data
queries
Essential
skills
" Educated to degree level in a subject with substantial
statistical content
" Commercial experience using consumer data to gain insight and
drive value to the clients' bottom line
" Knowledge of CRM/eCRM practices and direct marketing industry
" Highly numerate
Analysis
" Data strategy consulting
" Experience leading analytical projects from scoping through to
presentation of results & implementing recommendations
including:
o Customer targeting for response driven retailing industries, e.g.
mail order, financial services, holidays/travel
o Data mining large customer databases
o Customer Insights, segmentation, profiling and trend analysis
o Campaign post analysis
o Results interpretation
" Model building and other analytical techniques
Other Technical:
" MS Office suite - advanced Excel and Powerpoint skills
" Proficient manipulating transactional databases (i.e. many to
many relationships) in a SQL environment
Personal:
" Excellent communication, analytical and presentation skills.
Ability to present complicated results in a simple manner
" Professional with proven ability to accurately interpret client
data and analytical needs and apply to commercial objectives
" Adaptable - ability and drive to see beyond standard techniques
to deliver bespoke solutions to meet client needs while
appreciating commercial restrictions
" Assertive - confidence to challenge management and clients if
required
" Leadership - you will be an inspiration to junior insights
analyst and campaign analysts
" Enthusiastic, efficient and highly organized - desire to
constantly improve efficiencies; ability to keep up to date with a
range of projects across multiple clients
" Attention to detail, producing accurate results to tight
deadlines
" Structured and clear thinker - ability to prioritise a demanding
workload and service multiple clients
Location Central
London
Salary up to
£45K + benefits
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