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Great opportunity for a
data and media savvy Account Director to join leading independent
marketing agency and manage a portfolio of key
accounts.
Primary role for the Account
Director is to take responsibilty for developing and maintaining
successful client relationships through service and delivery of
insight led on and offline marketing campaign, that exceed client
expectations.
Key duties:-
Build and maintain
excellent relationships with all internal and external
stakeholders.
Fully understand client objectives, targets and budgets and
deliver against these
Challenge/influence client briefs and offer solutions to develop
business direction
Develop existing business by seeking out opportunities within
allocated accounts to enhance profitability
Manage strategic direction of all allocated accounts
Provide effective client communication, including regular
meetings and presentations of plans, taking client calls/e-mails,
advising on marketing solutions and strategic direction, taking
briefs, dealing with queries both internally and externally.
Rationalise and present strategic direction across all
accounts
Manage research, planning, execution and evaluation of campaigns
across all media channels (digital, direct mail, door to door,
press, radio, outdoor, TV, etc).
Liaising with colleagues across the business, including analytics
and operational teams to ensure successful planning and
implementation of all campaigns.
Lead account teams to deliver against client objectives
Maintain a high level of knowledge with regards specific media
channels, industry research tools, the macro media/marketing
industry and specific client industries (e.g.
insurance).
Key skills:-
Of primary importance
is a deep knowledge in insight driven strategies for customer
acquisition and retention – profiling, modelling, segmentation,
cross sell, up sell, churn, market sizing, cold and warm
integration/database recommendations
Location London or
Hampshire
Salary up
to £60K plus benefits
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