Marketing Data Account Manager - J1181

Leading business information owner requires a Marketing Data Account Manager to manager portfolio of key accounts and deliver bespoke marketing data solutions 

Summary of Responsibilities:

• Lead campaign data delivery to support effective marketing communications and planning through the provision of best in class data targeting support.
• Define and lead projects for tactical marketing data delivery.
• Build and maintain cross-functional relationships and awareness to facilitate the understanding of marketing requirements.

Key Result Areas

• Proactively contribute to continuous improvement in the effectiveness of data delivery for marketing programmes (40% of time)
  • Build and maintain relationships with all key sales & marketing teams to ensure campaign data requirements are co-ordinated with the Data team and delivered to requirements
  • Define and monitor service delivery key performance indicators (KPIs)
  • Propose, implement and manage external data partnerships in conjunction with key business stakeholders
• Support cross-functional data acquisition programmes (25% of time)
  • Provide thought leadership on opportunities to improve the organisation’s collection, enhancement and use of customer and prospect information
  • Identify tactical data development needs with key stakeholders, propose and manage delivery
  • Develop and maintain ROI-based performance indicators on data purchases to continually improve efficiency of data purchasing function
  • Work with the Data Acquisition team to capitalise on opportunities
• Contribute to continuous improvement in effectiveness of marketing database (15% of time)
  • Identify opportunities for insight to drive improved marketing decision effectiveness and work with Data Analytics team to provide customer analysis and insight support for campaign activity
  • Translate insight into actionable data recommendations for marketing campaigns
  • Support stakeholders to meet their goals and objectives through the provision of data
• Manage relationships with data providers (20% of time)
  • Build and maintain a full awareness of the List Rental market and external prospect data sources (e.g. trade associations)
  • Manage the Tele-research capability (internal team and external providers)
  • Maintain management information on data acquisition sources, volumes, costs and campaign based ROI

Skills and Experience Required:

• Experience of Data Buying or Data Purchasing
• Understanding of Customer Insight and the process of insight
• Project and stakeholder management skills
• Demonstrable relationship building ability
• Awareness of database management processes

Location     Central London

Salary        up £33K plus bonus and excellent benefits

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