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Analyst with extensive
experience of modelling, segmentation and the interpretation of
analysis into insight required by leading independent data owner.
You will take responsibility for the analytical support to a number
of key clients so client facing skills are a must.
Key
requirements
- 5+ years experience in a
similar role within the Direct Marketing Industry or similar
experience at client side (b2c)
- Ability to explain modelling techniques to a non technical
audience - Understanding of direct mail campaigns including the
data buying and selection process and merging & deduplication
process
- Demonstrable ability to present models and analysis findings and
recommendations to clients
- Practical experience in the use of SAS, SPSS or other statistical
software package including knowledge of Regression and CHAID
techniques for modelling/profiling and data segmentation
- Previous experience in dealing with multi-sourced datasets,
including customer data, transactional data and lifestyle data is
preferable
- Experience in the application of analytical solutions from
definition through to implementation
Location SW London
Salary £45K plus
benefits
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