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The end is nigh, no not the world, the UK
economy nor even the evil red devil empire dominating the Premier
League but the recession.
There it's been said, the strait jacket has been
loosened and I have used a non-sharp object to write this but I can
definitely see green shoots of recovery blossoming in the snow.
Job cuts and redundancies are terrible but they
reflect the last resort of many companies and are as such a
bottoming out of the downturn. One could argue that the recession
actually started 14 months ago when recruitment budgets were hit,
decisions on new & replacement hires were put on hold
and restructures started. The fact is that demand for new
business sales people and data literate marketers who can add real,
trackable value to a brand have never been in greater demand.
The pursuit of ROI marketing is a reality at last and is being
discussed at board level up and down the UK. Lessons learnt from
the last recession means that strong and courageous brands aren't
slashing marketing budgets but are looking at more efficient ways
to make their money go further - enter the data guru (a popular
theme for me and I continue to beat the drum as loud as
possible).
Come summer and the mainstream media will be
reporting on positive news led by the marketing sector. Back
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