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As you would expect us in the world of recruitment are at the
forefront of any downturn in the economy and this is certainly the
case in the direct marketing sector. Or is it? I have always
believed that good database marketing & CRM are key factors in
any businesses success. Cross-sell, up-sell, retention, all sound
principles that most companies undertaken without being aware. In
tough times these skills are even more in demand.
Throughout this year we have seen a sharp change in emphasis of
skill sets required by our clients. No one wants order takers or
paper shufflers anymore. Those who can only talk the talk without
delivering true value are found out and are as popular as a brief
from Robert Mugabe at a PR conference.
Now is the time for database marketing experts to step out from
the shadows and emerge blinking into the bright new world of value
for money where their skills are in demand. Time to dust of those
CVs girls and boys and take advantage of the rise of the Data
Guru Back
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