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SPONSORS STATEMENT FROM POWER 100
Great people make the difference
Power can be defined in many ways, from military might to
nuclear power, from divine inspiration to physical prowess but the
definition that best sums up the Power 100 to me is the “ability to
do or act; capability of doing or accomplishing something”
This fits very well with the individuals in the Power 100. They
have acted decisively and accomplished many things, whether it is
innovating new products and solutions, establishing and growing
businesses or controlling huge direct marketing budgets. They are
all shaping the industry we work in and I for one take my hat of to
them.
It is easy to be glib about industry awards, tables and rankings
but without the inspiration and leadership shown by these
individuals direct marketing would not be the thriving and cutting
edge industry it is today.
Working in recruitment (behind the scenes as it were) it is very
easy to see the difference that good people make to a company. From
making the workplace a great place to be to contributing to the
bottom line, people make the difference.
If we are headed for a global slowdown it is those companies
with the brightest and best people who will be best positioned to
weather the storm and thrive. Back
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